Turab is a company that produces prefabricated rammed earth masonry units. The company addresses the current global housing crisis by providing more affordable and more environmentally friendly building units.

The logo is a reflection of the production process which involves tampering layer upon layer of rammed earth in order to create the stratified units. The company’s name “Turab” translates to soil in Arabic. It is from there that the color palette takes its inspiration, extracted from the different shades of earth.

• Year: 2020
• Category: Graphics