Savvy Element is a circular brand for home and personal-care products with a commitment to preserve the environment. Using its experts in chemistry, the brand challenges highly synthetic products by offering cleaner and more biocompatible alternatives.

The significance of chemistry and chemical compositions is reflected in the brand’s representation and aesthetics drawing inspiration from molecular structures.

Four main icons are designed representing the four core principles of the products: vegan, ethical, green and sustainable. These icons come together to form the logo itself which depicts the values of cleanliness, minimalism, and timelessness.

Besides the logo, color is an integral part of Savvy Element’s brand identity. Four colors are defined, each representing a product line: Elemental, Elemental-BIS, Disruptive, and S for Entropy, and are used for labels and packaging accordingly.

• Year: 2019
• Category: Graphics
• Photography: Fatima Fakih